Três Coroas is a distillate with the purest cane flavor.
José Manoel de Bastos
Três Coroas is a cachaça from the interior of Minas Gerais, well known for its pure sugarcane flavor, its differential most appreciated by spirits enthusiasts. The company exists since 1975 and was founded by José Manoel de Bastos.
The redesign process needed to convey the drink's full potential. Thus, a noble look was developed with a new design for the box and bottle, bringing more value to the product and expanding the public to a more refined niche.
Três Coroas is a totally traditional brand that comes from several generations of the Bastos family. The name itself refers to the place where the factory was founded, the Três Pedras stream , which is one of the postcards of the city of Ouro Verde De Minas. The attachment to this wonder could not be left out of the new logo, as it was the basis and beginning of a whole story.
The new color palette needed to convey the nobility and purity of the brandy. Thus, the colors chosen were gold, black and white.