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t.á.tica

TATICA is an online and face-to-face spelling and writing course focusing mainly on ENEM.

Date

April

2020

Client

Jessica Xavier

 
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TATICA is an online and face-to-face course specialized in Portuguese language writing and spelling for entrance exams and competitions, focusing mainly on ENEM. The visual identity and naming proposal for this project is based on tactics and strategy. Tactics, according to the dictionary, are the method or ability to do well in ventures, disputes, life situations, etc. In this way, the students have all the “tactics” necessary to obtain the maximum grade in the essay and to be approved in competitions and entrance exams.

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The target audience of the course are young people between 15 and 22 years old, high school students and middle and lower class. Because of this, the brand has striking colors such as red, yellow, blue and white that refer: power and urgency (red), intelligence and dynamism (yellow), respect and confidence (blue) and clarity and creativity (white).

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The brand symbol is based on a black board that points the direction. At the same time, the board is the window of the students' future. On the sides, we have two columns as “the knowledge base”, notable chess pieces that refer to the tactics and strategy used to achieve the desired objective. The horse means: power, strength, freedom and nobility, because whoever has this animal in wars, has competitive ADVANTAGE. The tribes that held the most horses were the richest and most noble. The tower means: concrete, achievement, dedication, foundation, effort and broad vision.

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Collegiate FLF: Conveys the idea of college, college, school, teaching.

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Chisel: Conveys the idea of nobility, seriousness, specialist.

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