petix

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PETIX is a snack company for the
Pet market.

Date

June

2021

Client

Raphael Iglesias

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THE COMPANY

PETIX is a snack company for the
Pet market, your goal is to bring to dogs, feeds based on SUPERFOODS.

Snacks with HIGH INDEX of PROTEIN and VITAMINS for PERFORMANCE and IMMUNITY .

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THE PUBLIC

The objective is to serve the entire public in general, which seeks to improve the quality of the products that their dogs consume with products with vegetable protein. The goal is to include the brand's proteins in the routine of dogs and cats.

The brand will be positioned in two channels:

1- Large, medium and small supermarket chains

2- Pet Universe, Large stores

THE GOAL

- Completely flee from the Design of companies that operate in the market today and bring a new context, which makes the brand be remembered for its packaging, as big brands from other segments that have created a very strong authority through their labels.

Ex (DoBem, Sallve, NatuTerra.)

- Have a DIRECT , SIMPLE and COOL LANGUAGE . But that people who have their pet's, feel the WILL to buy the brand's products.

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The concept

- Use a SIMPLE , READIBLE and HEAVY Wordmark logo (to convey TRUST and still PERSONALITY ).

- Use VIVID colors in the logo, background and packaging to draw maximum attention, in some cases pastel shades. Always respecting the HARMONY and CONTRAST of colors and shapes.

- Use COLORFUL and FUN Sketches-style illustrations, photo scribbles, annotations and any kind of art that demonstrates to be SPONTANEOUS or WITHOUT RULES as supporting elements.

- Create mascots to bring a MORE EXPLICIT AND STRONG PERSONALITY to the brand.

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The colors

As seen before, the colors chosen for packaging are always attractive, eye-catching, and expressive. Precisely to stand out and be invasive when positioned alongside your competitors.

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TYPOGRAPHY

The typography needed to be simple, impactful and joyful. For this, Bungee was chosen as the main font, which is ideal for not having serifs and for being full-bodied, which gives more weight and security to the brand.

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