Jean Jané is a store of imported perfumes, in particular, famous brands.
Jean Jane is a physical and online store of imported perfumes, in particular, perfumes from famous brands. The store stands out for bringing the best fragrances, original products and affordable prices with various forms of payment.
The process of creating visual identity and naming was based on the initials of the owners, only in French, as well as the perfumes of the brands sold by the store. As it is a family-run store and the relationship between the two is the main basis of everything (as pointed out in the briefing), the letter "J" above represents the mother and the "J" below, the son.
The source chosen for this project was “EDITION”, which brings an air of luxury and power to the brand.
The target audience of the brand are people between 22 and 55 years of age, mainly women and enthusiasts of imported products.