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Wizard of Oz

Mágico de Oz is a private school specializing in early childhood education.

Date

May

2020

Client

Jane Maria 

 
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Mágico de Oz (Wizard Of Oz in english) is a private school, located in the interior of Minas Gerais, specialized in literacy. The focus is linked to the child audience, between 4 and 8 years old, who is or will enter elementary school.

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The Naming and Visual Identity process was based on fun. In this sense, the brand name has as reference the classic "The Wizard of Oz", which shows the adventures of the characters who seek to fulfill a wish, since the same search occurs in the child learning process, which begins in the years initials, thus going to the domain of reading, thus creating a great journey of adventures and discoveries .

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All colors were chosen to convey fun and joy. Sparkling and flashy tones arouse the attention, mainly, of children.

confidence

Blue draws attention to feelings of serenity and calm.

C 83.87 M 42.92 Y 1.74

K 0

R 0

G 165

B 196

# 00A5C4

optimism

C 83.87 M 42.92 Y 1.74

K 0

R 04

G 124

B 196

# 047CC4

C 83.87 M 42.92 Y 1.74

K 0

R 225

G 54

B 64

# E13640

C 83.87 M 42.92 Y 1.74

K 0

# FFBA37

R 195

G 27

B 39

energy

C 83.87 M 42.92 Y 1.74

K 0

R 195

G 27

B 39

# C31B27

Red is a powerful, warm, exciting and urgent color

Yellow is the warning color and evokes feelings of optimism, clarity, fun.

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All elements were inspired by the Wizard of Oz, but one, in particular, needed to be present in the logo, the balloon.

typography

symbology

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The balloon represents the imagination, the dream, the freedom, the desire to fly, the inspiration, the innocence, the fulfillment, the celebration and the tranquility, which has everything to do with the school that seeks to instigate all this of its students.

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The source of the text chosen was "Midnight Minutes", in order to bring an atmosphere of fantasy and magic.

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