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AZN

Azn is a supermarket in the interior of Minas Gerais focused on having the best prices in the region.

Date

May

2020

Client

Nayara Mesmer

 
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ABOUT

AZN IS A SMALL NETWORK OF SUPERMARKETS LOCATED IN MINAS GERAIS. THE COMPANY PREVES TO OFFER THE BEST PRODUCTS IN THE CITY AT THE BEST PRICES, NOT TO COUNT THE PERSONALIZED SERVICE THAT DIFFERENTS FROM OTHERS.

CONCEPT

The brand was created with the intention of referring to something familiar and, also, to reinforce its superiority in the region. In addition to being cheerful, fun, dynamic and inviting.

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In the middle of the logo, a full shopping basket, which refers to the low prices. With little you can buy a lot at the AZN supermarket.

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The basis of the logo are the initials of the owners: Altair, Ayan, Ziene and Nayara.

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Underneath the logo, the consumer's smile, which refers to the excellence of the service.

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HEX

R: 54

G: 5

B: 50

C= 74 M= 94

Y= 42 K= 60

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HEX

R: 109

G: 13

B: 65

C= 74 M= 94

Y= 42 K= 60

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HEX

R: 175

G: 43

B: 64

C= 74 M= 94

Y= 42 K= 60

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HEX

R: 233

G: 68

B: 57

C= 74 M= 94

Y= 42 K= 60

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HEX

R: 255

G: 95

B: 55

C= 74 M= 94

Y= 42 K= 60

PSYCHOLOGY

Color Psychology is a study that reveals how the human brain identifies and understands colors in different ways, influencing their emotions, feelings and desires. Therefore, each color generates a different sensation and trend in people.

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ORANGE

Orange is the color of fun, joy, youth and playfulness. Increases confidence and translates optimism. It can stimulate the respiratory system due to the brightness, in addition to transmitting an idea of the cheap, since other market chains use orange to send at low prices, such as Atacadão and Sonda.

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VIOLET / PURPLE

in contrast, this color brings the idea of nobility. what can be seen by the quality products that are sold at low prices. it also reduces anxiety and fear by acting directly on the heart. it also conveys creativity.

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TYPOGRAPHY

The chosen sources needed to convey dynamism, joy, family, reception and charisma. For this reason, DoUbLeBaSs fonts were used, without a serif in the letter “A”, and the Quantify font in the name “supermarket”, which brings a certain elegance and personality to the brand.

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