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Alcatea

Alcatea is a physical and online men's clothing store.

Date

Client

April

2020

Lynda Inês Rodrigues

 
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ALCATEA is a physical and online Brazilian store for men's clothing. The brand concept is closely linked to EXCLUSIVITY. Alcatea refers to the “pack ” which, in turn, means gang. A bunch of ALFAS men, with personality, style, seduction and power. Men who know what they want, regardless of the style adopted. The brand preaches SELF-CONFIDENCE and VIRILITY, as well as wolves in apack .

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Alcatea has its own typography in its main name, which was developed to convey modernity, style and, mainly, personality. In addition, the use of the font "California FB" in the name "MAN" conveys respect and seriousness.

Californian FB

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Black is associated with power, elegance, formality, practicality. Black denotes strength and authority.

White is associated with light, goodness, clarity and what is clean. It is considered the color of perfection.

The golden color is the color of success, achievement and triumph. Associated with abundance, prosperity and luxury.

Silver is associated with modern, novelty, new technologies and innovation.

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The mountain, in the letter "A", contains the symbolism of transcendence, it is the meeting between heaven and earth, considered the abode of the gods and the objective of the Ascension of man.

The circle is associated with the point and both can be considered as supreme signs of perfection, togetherness, community and fullness.

The crown is the most important symbol of royalty. Among others, it denotes power, authority, leadership, legitimacy, immortality and humility.

The wolf is revered for its ability to survive, even in harsh and hostile environments, for its intelligence and for always hunting in groups. So, in addition to intelligence, loyalty and longevity, the wolf means cunning, courage, friendship, confidence and strength.

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